Meta (Facebook): Quest Breadth of Content Campaign

Our goal for this campaign was to excite customers about the wide array of games and experiences available on Meta Quest.

I partnered with cross-functional teams and game developers to design a flexible system that could work across third-party retail in-store and online, across many retailers and international markets. I provided direction and guidance to our outside agency, CO2, so that they could confidently build out the thousands of individual print and digital assets needed while maintaining quality and consistency from large format graphics to small digital banners, in a wide variety of ratios and content combinations.