Google: Lens Illustrations

Goal: Showcase Google Lens technology while directing customers to product tech specs. These cards sat next to products in Google shop-in-shops inside Best Buy Canada. Best Buy Employees would then use a Google Pixel phone to hover over the card, and Lens technology in the phone would then immediately load product-specific tech specs pages. The style for Fall 2019 was Mid Century Modern, so these illustrations needed to reflect the style and color palette while maintaining simplicity as the cards are only 2x2”

Role: Work with our 3D Fixture Design team and the Lens team to interpret the overall art direction into illustrated cards that would work with Lens technology.